Join the QSR Nation crew as they interview founder, author, and crisis management expert, Jeff Hahn, on how to mitigate a crisis nightmare that could sink your business. Find out more about Jeff at ApronFoodPR.com
This week on QSR Nation the team discusses four trendy marketing questions that can help you get started with digital marketing and help grow your business!
Join the QSR Nation team as they discuss how daily specials can drive revenue and help you reduce inventory. Plus, they discuss some current happenings in foodservice.
Join the QSR Nation crew as they discuss how your foodservice location can take advantage of fantasy football and all of the fantasy football draft parties going on right now by offering some amazing catering deals!
The QSR Nation crew goes to the mailbag – well, Quora – to discuss some common marketing and foodservice questions! Here’s the article mentioned in the podcast: https://kenthendricks.com/starbucks-menu-design/
Join the QSR Nation team as they welcome Tim Shasserre the President and CEO of Cooling Concepts to the studio to discuss the importance of taking care of the customer and how technology can help you do that. https://cooling-concepts.com/
How can conferences, webinars, and educational events benefit your team? Listen in as the QSR Nation crew discusses. Also, be sure to listen for your exclusive discount code for the highly anticipated GRITT Summit 2019: https://www.grittsummit.com/
Listen in as the QSR Nation crew discusses why you should respond to every customer review, comment or message and how to garner more of these powerful web-based reviews!
Listen in this week as the QSR Nation crew discusses the perils of having too much patience or impatience when it comes to marketing and business decisions in general!
Join the QSR Nation crew as they welcome PFSbrands founder and CEO, Shawn Burcham, to the podcast to discuss his upcoming book release. This is a can’t miss episode full of practical advice for anyone! For more information about Shawn, visit ShawnBurcham.com.
GRANT SCHULTE: Hey everybody, welcome back to QSR Nation. This week we have Grant, Beth, and Tony here at the PFSbrands national headquarters in Holts Summit, Missouri, to discuss foodservice marketing and business strategies for success.
BETH OUTZ: You did it!
GRANT SCHULTE: I did it.
BETH OUTZ: That’s awesome!
ANTHONY PIERCE: Josh is going to be envious.
BETH OUTZ: You finally made the cut. We don’t even need Josh anymore.
GRANT SCHULTE: This week, we actually upgraded from Josh, traded him out and we brought in our CEO, Mr. Shawn Burcham. Shawn, welcome back to the show.
SHAWN BURCHAM: Hey, glad to be here. What episode are we on, do we know?
ANTHONY PIERCE: I think this is, what are we at, 119?
BETH OUTZ: Yeah, 119. You know, we were just going to keep doing this podcast on every single anniversary – 50th, 100th, 150th – so that way you always get the main spotlight.
SHAWN BURCHAM: Oh yeah, I must have missed the 100th.
ANTHONY PIERCE: You were busy.
BETH OUTZ: You were out of town.
SHAWN BURCHAM: Okay, I know we’ve had some great guests on the show so I’m sure I just missed the email. We’ll go with that or I was busy.
BETH OUTZ: It’s taken us 100 episodes to get the courage up to ask you again.
SHAWN BURCHAM: Well, maybe we can just book the next one and then we’ll get it on.
ANTHONY PIERCE: That’s right, episode 200.
GRANT SCHULTE: We’ll send that over. We’ll have our people will call your people, which are actually the same people.
ANTHONY PIERCE: We’ll just send a contract over.
SHAWN BURCHAM: Well, it’s good to be back though, I appreciate what you guys are doing on this podcast. I do get to listen to a lot of them so you guys are doing a great job.
BETH OUTZ: Thank you, appreciate it, yeah.
ANTHONY PIERCE: Thank you, and speaking of doing a great job, you have actually done a different job than your normal role recently in the author realm, so you’ve got a new book coming out.
SHAWN BURCHAM: Yeah, absolutely. Maybe I should ask you the first question. Do you guys know the title? Is the social media stuff working? Does anybody know the title of the book? Or maybe I shouldn’t put you on the spot.
GRANT SCHULTE: Sure, since I did the intro, I’ll bring up the book too. The new book is called Keeping Score with GRITT: Straight Talk Strategies for Success. Correct?
SHAWN BURCHAM: That’s correct, yeah, well done. Good job, Grant.
BETH OUTZ: You get a free book.
GRANT SCHULTE: Awesome. Discount not free.
BETH OUTZ: Yeah, discount.
SHAWN BURCHAM: Yeah, I think to your point, it’s been a big project and it’s been something that I’ve been working on for several years but really pretty extensively over the past year, so excited to get this thing out into the hands of our employee owners and vendors and customers and wholesalers and the whole community out there so really excited to release it.
ANTHONY PIERCE: And I tell you, I mean folks probably don’t know because we haven’t talked about it yet, but Forbes got involved with this as well because they love your story and you’re actually going to be on their list, correct?
SHAWN BURCHAM: Yeah, absolutely. Forbes has definitely endorsed the book and really, really proud to have that. That’s a big honor to be endorsed by Forbes and really kind of a testament to not just the entrepreneurial story but the sob story and some of the things that really kind of attracted their attention to us with the culture that we’ve built here at PFSbrands and just everything we’ve done as a group.
BETH OUTZ: It’s an impressive partnership for sure so can you tell us a little bit about the book then?
SHAWN BURCHAM: Yes, it’s going to be a little bit unique. Obviously, you guys know, I’ve read a lot of business books over the last several years but mine’s a little bit more unique in the fact that it talks about even some challenges in childhood and some of the challenges of starting a business and growing the business and those types of things, so it’s a little mix of personal story but then some business story as well, but ultimately – and I’ll probably get into some of the detail of the book – but it’s really kind of geared to anybody that wants to improve their life or really be more successful in their life.
GRANT SCHULTE: Cool. That sounds a lot like, you know, we have group business coaching and being successful is all the foundation is built around, so can you speak to that a little bit about what does GRITT mean to you?
SHAWN BURCHAM: Yeah, GRITT for me is an acronym, so a lot of people think I don’t know how to spell grit but there are two t’s in this version, G-R-I-T-T, and I really explain that in the book and what it is, but I wrap that acronym really around a personal philosophy that I’ve had my old life so the letters do actually mean something but the “grit” word for me is just something that I’ve always kind of told myself, even going back to early in baseball careers, things like that, I mean just kind of grit your teeth and get through things sometimes and just keep looking forward. The GRITT acronym actually stands for goal-driven is the G; responsible is R; I is involved; and then the first T is team; and the last T is really one of the most important things that we talk about as a company and I like to talk about with people that I run across, but tolerance of failure, and that tolerance of failure is really kind of the grit that people have to be willing to fail, they have to be willing to accept that if they really want to improve and they want to get better in really whatever they do. It doesn’t matter whether it’s athletics or their life or those types of things, if you’re not willing to kind of put yourself out there and fail, you really don’t reach the type of goals that you can as a person.
ANTHONY PIERCE: Well, I know we talk a lot about not so much worry about the failures but the opportunities, so what did you learn from it when you have that failure point. I think to your point, a lot of folks, they’re not afraid to fail, then they get kind of stuck in a rut, then they’ve got to be able to take that risk and say, look, if this doesn’t happen, the benefit is I’m going to learn that this method, this path doesn’t work, and I can get a better path or a better method, more efficiency, I can find another way, you know, to try and keep a positive spin so failure. You’ve got to be able to have some steps back so you can make some additional forward, and one the thing I always have appreciated about you and your vision is you talk about like that 80/20, you know, learn a little bit from your past but keep looking forward, keep moving forward, don’t stop. That’s always been a really impressive thing. I see GRITT lived out in how you manage the company, your story, your background and stuff, but also I see that it’s kind of infectious with the team that we actually have here as well, folks that know how to just get down and just get dirty and mud through it.
SHAWN BURCHAM: Yeah, absolutely. I like the 80/20 rule and you can even go farther than that. I always like to use the analogy of a windshield in a car. I mean you’ve got this big windshield in your car and you’ve got this real small rearview mirror, and that’s on purpose because you shouldn’t be looking backwards too often when you’re driving, you should be looking forward, so that really goes along with the 80/20 rule about looking forward the majority of the time and using the past to adjust that forward momentum.
ANTHONY PIERCE: So, we know that probably inspired a lot of the book, but what all was the true inspiration behind making the decision to take on the endeavor and all the initial work to actually write a book?
SHAWN BURCHAM: Yeah, it’s a great question. I’ve had multiple people tell me that I should write a book over the years, and obviously as you’re going through this, you don’t think your story is very exciting, and there’s probably still some of that humility I guess in a lot of entrepreneurs that think, you know, I really haven’t done a lot of things any different than a lot of other people out there, but just continued to have people really kind of say, “You ought to write this thing.” There’s a lot of irony in writing a book and even reading books, given my past and childhood, and I talk about that, some of those challenges in the book, but really I started this thing several years ago, and the thing that pushed me over the edge was last February when I met Jack Daly and he continued to kind of be somewhat inspired. Those of you who know Jack Daly know that he’s a mentor of mine and some of those type of things, but he really just kind of said, “You really ought to kick this thing over the finish line, you’ve got a great story,” and that really motivated me and really kind of gave me the kick to find out how we kick this thing over the finish line. He was gracious to give me the company that helped him write his book and actually did his Forbes book, and I got hooked up with them, and that’s really the thing that triggered this thing to get it really kind of over the finish line I guess.
GRANT SCHULTE: That’s great because that’s one of the things, I mean having great mentors can be very positively impactful in a number of ways, and Jack Daly is a pretty good one to have.
SHAWN BURCHAM: Yeah, absolutely, yeah.
BETH OUTZ: So who all can benefit from reading your book?
SHAWN BURCHAM: Well, I really wrote the book really to where anybody who wants to be more successful can benefit from it, so it really is a unique book in the fact that it ties some personal stuff together, really is good for leaders, CEOs, founders, entrepreneurs, it’s great for managers, leaders, but even employees. There’s a quote in the book, anybody that’s kind of stuck in a rut if you will, that feels like they’re stuck and they’d like to have a way out, there’s a lot of good tips in there for any individual. I’ve really kind of written the book to help others become more successful in work and life, that’s our core purpose and it’s really what I live by, so I really truly believe anybody can benefit unless they don’t want to improve.
GRANT SCHULTE: Yeah, I’m sure there’s something for everyone. Everybody can take something away at least from the book, I’m sure. I’m sure writing a book has got to be a very daunting task, just reading a book is a big task, so was there any individual part of the book that was very challenging about it or was the whole thing just… or how did it go for you?
SHAWN BURCHAM: Yeah, I think it’s a great question. I was fortunate to have somebody doing some interviewing with me that actually draws out and makes me think a lot about the past, because those of you that know me know that I am looking forward so much. I really don’t have a great memory of some of the things that I’ve done and some of the things that have happened, and sometimes those things just need to be triggered with some good questions, so that was probably the hardest part is just for me remembering the past. Again, people don’t really recognize it because everybody’s minds work a little bit different but mine is just so forward focused in vision and looking forward that it’s really challenging to remember a lot of these things. I have these conversations with other people that are entrepreneurs, and I know some of them face the same type of challenges and they don’t think their story is really interesting, and of course I love talking to people about business and hearing stories so I’m really fascinated by some of them, some of the things people do.
ANTHONY PIERCE: What do you think was your favorite part of the book to write?
SHAWN BURCHAM: Yeah, that’s a great question, I don’t know that there’s a favorite part. I always enjoy talking about our core values and our happiness rule, so I expanded on those a little bit more. Those of you that work here have seen the real narrative I guess, if you will, around our core values but I always enjoyed that part. I enjoyed the GRITT section as well, when we actually get into the GRITT acronym and what that means. I really came up with that acronym before I read Angela Duckworth’s book entitled Grit and spelled the right way. She does a great job of really explaining that she feels that grit the big component that helps people, the ultra-successful get to where they’re at, I mean they’re just constantly persevering through all the different challenges, so I really enjoyed talking about that section of the book and just some of the mentality and the different ways that people think about those challenges, so those are probably two of my favorite sections.
ANTHONY PIERCE: Well, and that’s going to be I think a big takeaway for anyone who reads the book. We have a little bit of an advantage because we use GRITT internally so much in terms of not just an acronym and living it out but we have it in GRITT business coaching, in GRITTrac software that we utilize internally, so it’s really an expansive piece of who we are as a company, but I think as people get in there and get the chance to read the book, that part there about how people think differently and what their takeaway is going to be, and finding their perseverance to their why, and to move forward I think is going to be really key, and I think that will be a great piece for anyone, whether it’s like you said, an employee or the CEO who’s looking to just make that next step forward to help them become more successful.
SHAWN BURCHAM: Right, yeah, I really hit pretty hard in that GRITT section on the goal setting, and again, those of us sitting in this room, you guys have heard this, and our employee owners, of course this is the culture that we live, but much like the 80/20 rule looking forward and backwards, we have that same almost like a 70/30 rule of being successful with your goals, and that really comes along with that tolerance of failure. If you achieve 100% of your goals, you’re just really not pushing yourself enough. It’s really kind of amazing as I’ve spoke out there and talked to different people, that philosophy, that kind of hits home with people because the majority of people think that’s a little bit different, a little bit skewed if you will. They’re really surprised when I say, “Well, why would you want to hit 100% of your goals?” So again, it’s just a little bit different mentality of that tolerance of failure and making sure that you’re pushing yourself to bigger and better things.
GRANT SCHULTE: Yeah, so I started here about 10 months ago, and before then I didn’t make a lot of goals for myself, but I was kind of surprised with how quickly you can change your mindset, just we’re very goal-oriented here. So I think for people reading the book or listening right now, it’s not as hard as it sounds to incorporate the goals into your everyday life I don’t think.
ANTHONY PIERCE: Well, and especially when you make it part of your life, that’s a really key thing. You know, each one of us have our own like our number that we want to achieve, whether it’s daily, weekly, monthly, quarterly, whatever, we’ve got that and we know what that number is and what that means to us, and when you incorporate that into your life, it begins to change and things begin to move forward, and it helps set the stage for the next step towards success and the next ability to accept missing a goal. I hate to lose, I absolutely hate it, I’ve never been a good loser, and you ask anyone who’s coached against me, one, they know that. I don’t like to lose, sports, business, whatever, but the tolerance of failure key is key because you have to learn that. Like you said, if you’re winning all the time, you’re probably just in the wrong league. If you’re a boxer and you’re undefeated, you probably need to step up. If you’re company and you’re achieving everything, you’re probably not reaching far enough, you’re leaving money on the table somewhere, so I think really focusing in and understanding that tolerance of failure is a good thing. I think people are so scared of failing, and the negative attribute that can be wrapped around that, that they don’t want to set that extra goal, that stretch goal as we call it a lot. They’re afraid to miss that mark, but that’s something I think that… I can’t wait to get the book in hand, read it, because it’s just one of those things that when you live it, it’s just so much different. Like Grant said, if you’re one that’s not setting goals right now, just try to start with one or two.
GRANT SCHULTE: And write it down.
ANTHONY PIERCE: And write it down.
SHAWN BURCHAM: Write it down.
BETH OUTZ: It’s just a dream until you write it down, and then it’s an actual goal then. For us in GRITTrac software, you have your regular goal and then you have your stretch goal, and no matter what, I’ve already eliminated the regular goal because I only want to reach that stretch goal just because I want to make sure that I go above and beyond, and it’s not that… I’m not going to hit 80% of my regular goal then because I’m going to go and get the stretch goal and I’m going to exceed it now because I know that I can push myself further and further. Always write your goals down, that’s the number one thing.
SHAWN BURCHAM: Yeah, those are all great comments, and really the purpose of the book is to help people, and we all know we have lives outside of work, it doesn’t matter whether you’re at PFSbrands or whether you’re at company X. The real joy that I get out of things is the fact that hey, these things have helped people in their personal lives, and I’ve seen so much of it help me, everything from the Kolbe A scores that we talk about to the strength finders and the Gallup scores that we do here internally. I mean those things have just transcended and helped me in my personal life as much or sometimes more than what they’ve done in business, so again if we can just share some of those types of things with other people maybe we can change the world.
GRANT SCHULTE: Maybe, that’s…
SHAWN BURCHAM: Lofty goals!
BETH OUTZ: Stretch goal, we can meet it.
GRANT SCHULTE: That’s right, that’s right.
BETH OUTZ: So you talked about one of your challenges is not being able to remember in your past but do you ever recall a time where we thought you would envision yourself writing a book?
SHAWN BURCHAM: No. No, that kind of goes back to my story. Up until about five or six years ago, I would say no definitely to that. What most people don’t know about me and I don’t talk about very much is I had a major hearing problem as a child until I was 8. I had 50% of my hearing, and my parents didn’t know it and didn’t recognize it until I had a hearing test at school, so that caused a lot of speech problems. Obviously when you’re not hearing things correctly, you don’t spin them back out the same, so a lot of people say maybe that’s why I talk the way I do today, I can’t really talk, or maybe that’s where the accent came from, I don’t know but anyway. I grew up in a small Catholic school from my first grade through eighth grade, and of course when you grow up in a Catholic school, you get to go to church three times a week, and another part of that is you get to get to the lectern and you get to read the reading or the response or whatever it might be, so it was literally the worst thing for me was to get up in front of a crowd because I couldn’t read very well, number one, I couldn’t speak very well, so speaking in front of people, reading and writing, all those things were my least favorite things to do. I’d much rather be outside, running around on the ball field, playing on dirt piles, whatever as a kid. All those things, reading, writing, all the way through college is just something I just literally hated to do, that’s why I say there’s a lot of irony in writing the book and even the fact that I read a lot now, it’s completely flipped, so maybe it was a mid-age crisis or something, I don’t know, but definitely for the better. I’m glad I picked up the [PH 00:18:48] dialects.
BETH OUTZ: Well, we are happy too.
GRANT SCHULTE: I think it’s cool that you admit yourself that you didn’t do a lot of reading early on in your career, and I think a lot of people find that challenge, and it’s something that you’ve developed a passion for as you’ve advanced through your career. So I was just curious, is there any advice you have for people that maybe struggle to pick up a book and start reading? Is there any way they can kind of break through that wall?
SHAWN BURCHAM: Yeah, I think the biggest thing, for me I think it was finding the passion, something I was really interested in. There’s actually a quote in my book, and I won’t get this exactly right, but the only people that don’t like to read are those that haven’t found something to read about that they’re passionate about, so the best advice I would give people who aren’t reading is maybe pick up some type of a topic that they’re really passionate about. That’s really what it did it for me. I mean that’s really what caused it for me is I began to read books that told stories about other people that were going through some of the same challenges that I was going through. That’s probably the biggest one, and other than that, maybe work for a company that requires you to read.
ANTHONY PIERCE: That’s true.
SHAWN BURCHAM: To have an expectation there.
ANTHONY PIERCE: Well, that was the one thing that when I came to work here threw me was the fact that I was like, wait a minute, hang on a second, so you’re telling me that I have to read and do book reports, and I’m in my forties. I just was having a hard time wrapping my mind around it because I’d never been in a company where I had to first of all read a book, but second of all write a book report about it. It was a whole foreign concept but now it’s different, and thank the world for Audible because that gets me through a lot, you know, being a busy day with all the stuff we do outside of work. Audible is great to grab a chapter or three or four even on a drive, have that going, and it’s amazing how much you actually do retain, and it’s nice that I can hit rewind and listen to it again if I didn’t retain it.
SHAWN BURCHAM: Yeah, I think that’s a great point and that probably should have been part of my answer about Audible. I’m probably a mix of 75% reading and 25% listening, but Audible has been great for me as well. To your point, when you’re driving or when you’re doing something that you physically aren’t capable of picking up a book, or even sometimes when you just don’t want to read, you want to close your eyes and just listen, Audible has been good for that.
ANTHONY PIERCE: Yeah, I listen to most now when I’m cutting my yard. I can just stick my earbuds in and then I kind of like put myself a challenge where it’s like okay, if can get this done, this yard cut within four chapters, and that’s like my timing thing to try and see if I can get it done in four chapters or less.
SHAWN BURCHAM: Well, and I guess there’s other apps out there besides Audible, I have found that out as we’ve been looking at doing an Audible version of my book. I had no idea there were so many listening platforms out there so there’s a lot of options out there.
GRANT SCHULTE: Yeah, moving on to a very important question, so when will your book be released?
SHAWN BURCHAM: We are in the final processes, it’s going to the publisher this week, so we should be mid to late July. I don’t have an exact date yet, that will be coming here in the next couple weeks as far as an actual date release, but we’re within about a six week timeframe.
BETH OUTZ: Awesome.
GRANT SCHULTE: Okay, and where can people find it at?
SHAWN BURCHAM: Well, it will definitely be on Amazon, we know that. Right now, obviously, it’s not available but Amazon, we hope to have it on Audible and all those platforms as well. It should be available in all general avenues wherever you can buy other books. Especially with the Forbes endorsement, there will be quite a few options of where to get it at.
BETH OUTZ: And we’ll update this podcast with the link directly to wherever you can buy that book, and as soon as we get any more information, we’ll put it on our website so you can always check out that.
SHAWN BURCHAM: Okay. Yeah, I do know with the Forbes platform, all of the major bookstores and things like that, whether it’s on the shelf, it may not directly be on the shelf but it will be obviously be available through all those major bookstores as well.
GRANT SCHULTE: So we’ve talked a lot about your book, so we always wrap up with our guests with what we call our quick three, so what is one book that you would recommend other people read?
SHAWN BURCHAM: One book, I probably would come to Good to Great by Jim Collins, it studies multiple different companies that have been successful, and I’ll go ahead and plug another one because it’s the same author, but Great by Choice kind of expands on his research, and certainly some of those companies that he originally researched ultimately ended up going out of business. Even though they became great companies, they kind of lost their way or didn’t continue to innovate some of the things that actually got them to where they’re at. But Good to Great is really just packed with all kinds of good information for a major framework of a lot of concepts and things to put together in a good, solid business culture.
BETH OUTZ: Awesome, okay, our next question is what do you feel is a marketing or an industry trend that you will see in 2019 and 2020?
SHAWN BURCHAM: Marketing or industry trend in our business or in general?
BETH OUTZ: Whichever one you want to do, just general business.
GRANT SCHULTE: Yeah, it could be C store or grocery store or anything like that.
SHAWN BURCHAM: Well, I think the biggest trend that everybody has to continue to look out for is just technology and the social media, the technology side of how we do business, it doesn’t matter whether it’s us or anybody else. I just saw on the news last night where Uber is working on a helicopter airplane Uber that can take people places in the city, so the technology is moving so fast, the robotics are moving so fast. I mean those types of things, they’re reality right now, all the artificial intelligence and that type of thing. I don’t think it’s necessarily replacing people in my opinion, I think it’s going to be enhancing people and what you can do, but certainly the shortage of labor and some of those types of things, as tight as that market is, I truly believe robotics and some of that technology is really going to change the way that businesses go to market and how they do things.
GRANT SCHULTE: Yeah, I agree with that. A lot of our guests, I’d say like 80% or 90% of people, it’s somehow related to digital, social, that type of thing, just the technology basically what is changing so quickly.
ANTHONY PIERCE: Well, and it’s how we live today, I mean we talk about it in Discovery Days, the world today is different than it was even 3 or 5 years ago, it’s not like it’s different than it was 40 years ago. I mean 3, 5, 10 years ago, the drastic changes and the leaps forward, and like you said even with the labor market and the robotics aspect, if there aren’t bodies to put things together, I mean something has to, so you’ve seen that cost to innovation and the way life in general is just lived now is just so drastically different. It’s going to be something that if folks aren’t investing right now in technology or at least in understanding it and the benefits, that could really be a hindrance to their growth and stability later on down the line.
SHAWN BURCHAM: Yeah, it absolutely can and actually already is. I mean there’s a lot of businesses that are stagnant in their growth simply because they don’t have the labor to grow, whether they can’t get the skilled labor quick enough, they physically can’t find them, but being a CEO and in all kinds of groups and conferences all across the country, the biggest thing we hear is labor, and those challenges are really inhibiting growth at this point.
ANTHONY PIERCE: Technology will be key.
SHAWN BURCHAM: Yeah.
GRANT SCHULTE: Absolutely. Alright, the last question of our quick three, if you could give one piece of advice to a new franchisee considering opening their first C store or grocery store, what would that be?
SHAWN BURCHAM: One piece of advice, execution is always the hardest part of any business, and I think it is or I know it is in our franchise models as well, but really you can take that across all businesses, so I really talk a lot about execution being critical, so it’s focus and commitment to execution is the absolute critical must. There’s so much wrapped around execution, there’s too much to talk about in this podcast, but executing with systems and processes and a people-centric approach, all those types of things is the most critical in not just our franchise model but in any business.
GRANT SCHULTE: I agree because the whole point when you get a customer to come in that door, if that experience, if they don’t pull off the execution of everything they’ve trained for and invested in, it really, really inhibits the opportunity to bring that customer back through that door again. Whether it’s business-to-business, business-to-consumer, whatever, that execution can be absolutely, like you said, critical.
SHAWN BURCHAM: Yeah, and I’ll expand on that just a little bit more just to make a final statement, but the biggest piece of advice that I would say is that it’s not always the franchise owner or it’s not always the business owner, and in most cases probably shouldn’t be that person that’s executing. So one of the things that we talk about as a team and we’ve learned over the years is it’s very critical to make sure that you get the right people. Jim Collins, going back to Good to Great, he talks about the getting the right people on the bus, and then getting them in the right seats, but it’s just critical in my mindset and really over the years is really just surrounding myself with better people that complement all of my weaknesses, which there’s a lot of, and one of them is execution, so we’ve got people who can truly execute, and it allows me to really look toward the vision of the company and where we want to go, and I don’t have to worry about really what’s going on in the execution. So I say that just to say that finding the right people is critical, and make sure that if you’re running a business, whether it’s ours or anybody else or anything else, make sure you get that person that can truly execute.
GRANT SCHULTE: That’s a great point.
BETH OUTZ: Well, Shawn, we really appreciate you being on the podcast today, and if you’d like to learn more about Shawn Burcham and everything that he has done up to this point when it comes to PFSbrands and growing the business, we’d love to invite you out the GRITT Summit. It will be September 24th through the 26th. You can visit that website and get more information and find out the agenda, the keynote speakers which Shawn will be a part of, at grittsummit.com, and that’s gritt with two t’s so make sure you type that in, but we really appreciate you coming in today. If you want to get more information, you can visit us at PFSbrands.com/podcast. You can always reach out to us at QSR Nation at PFSbrands.com. So once again, Shawn, we really appreciate you coming on the podcast today.
SHAWN BURCHAM: Thanks for having me, it’s good to be back.
GRANT SCHULTE: That’s right. We’ll see you right after 150ish?
SHAWN BURCHAM: Right around there, we have 29 more to go.
GRANT SCHULTE: Yeah, or 200, we’ll see. Thanks, guys.
ANTHONY PIERCE: Alright, for Anthony, Beth, and Grant, we’ll see you next week.
BETH OUTZ: To find out more information about Shawn, be sure to visit shawnburcham.com, where you can find all the latest happenings going on with his new book coming out, Keeping Score with GRITT: Straight Talk Strategies for Success. You can also find him on social media, he has Facebook, Twitter, and LinkedIn, but also be sure to subscribe to his blog. This has some fantastic information that all business owners or anyone in business is going to truly appreciate as there’s some great insight.
This podcast is brought to you by GRITT Summit 2019, powered by PFSbrands. Join us at GRITT Summit, September 24th through 26th, in St. Charles, Missouri, at the Ameristar Hotel. Early bird registration ends July 15th, so be sure to visit grittsummit.com now to register early. That’s gritt with two t’s, summit.com.